For the past 20 plus years, Rita’s has been giving away a free Italian Ice to each and every guest to mark the first day of spring! This is a sweet date for Italian Ice lovers, as each year, hundreds of thousands of our guests visit Rita’s in search of the first taste of spring. In fact, in 2012, Rita’s guests showed their spring spirit and over 1.2 million cups of Italian Ice were given away in a ten hour period!
We are already gearing up to celebrate the arrival of spring in 2013! A springtime tradition, Rita’s annual giveaway will be held on Wednesday, March 20 from noon to 9 p.m. at all open Rita’s locations. This is surely a tasty tradition that you won’t want to miss! So be sure to stop by your local Rita’s location and celebrate the arrival of spring on us!